Skip to content


David Goggins

David Goggins

Retired Navy SEAL, Endurance Athlete & Best-selling Author

David Goggins is a Retired Navy SEAL and the only member of the U.S. Armed Forces ever to complete SEAL training, U.S. Army Ranger School, and Air Force Tactical Air Controller training. Goggins has competed in more than sixty ultra-marathons, triathlons, and ultra-triathlons, setting new course records and regularly placing in the top five. A former Guinness World Record holder for completing 4,030 pull-ups in seventeen hours, he was also the recipient of the 2018 VFW Americanism award and inducted into the International Sports Hall of Fame in March, 2019. He’s a much-sought-after public speaker who's shared his story with the staffs of Fortune500 companies, professional sports teams, and hundreds of thousands of students across the country.

He is also the author of the NYT Bestseller Can’t Hurt Me, which was released in December 2018.

BJ Fogg, PhD

Behavior Scientist, Stanford University

Dr. BJ Fogg teaches good people how behavior works so they can create products & services that benefit everyday people around the world.

He is a behavior scientist, with deep experience in innovation and teaching. At Stanford University he runs a research lab. He also teaches his models and methods in graduate seminars. On the industry side, Dr. Fogg-he goes by BJ- trains innovators to use his work so they can create solutions that influence behavior. The focus areas include health, financial well-being, learning, productivity, and more.

He wrote a seminal book, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors. That book, together with his early innovations, inspired an annual global conference on the topic. His Stanford students have gone on to co-found Instagram, as well as launch a global movement focusing on “time well spent” and the Center for Humane Technology. Starting in 2010, BJ’s Stanford lab started shifting focus away from persuasive  technology toward a new domain they named “Behavior Design,” a set of models and methods about human behavior (with nothing to do with technology.)

Fortune Magazine named BJ a "New Guru You Should Know" for his insights about mobile and social networks.

His TEDx talk “Forget big change, start with Tiny Habits” has over a million views.

He devotes about 50% of his time to Stanford and 50% to industry innovation. For BJ, working in both worlds makes sense: His Stanford work makes him better in industry. And what he learns in industry improves his Stanford research.

  • To see an overview of BJ’s approach, see the Fogg Method.
  • To experience how behavior change works, join a Tiny Habits® session. It’s simple, powerful, and free.
  • To stay current on BJ, follow him on Twitter @bjfogg
  • To learn his methods in Behavior Design, attend a two-day Boot Camp.

BJ has personally coached over 40,000 people in forming new habits, using his breakthrough method called “Tiny Habits.” His forthcoming book, Tiny Habits: The Small Changes that Change Everything , is scheduled for publication in early 2020 and is contracted to be published in over 12 languages.

BJ lives in Northern California and Maui. He loves to be on or near the water: surfing, paddleboarding, or just spending time in nature.

BJ Fogg

Stan Dunlap

EVP Global Rewards, Employee Success, Salesforce

Stan is the Executive Vice President of Global Rewards at Salesforce where he leads the global compensation, benefits, mobility, and immigration functions. He is also responsible for executive, incentive and equity compensation, global employee benefits, and he supports the Salesforce Compensation Committee.

The world class employee benefits and compensation programs Stan leads have helped earn Salesforce a spot on Fortune’s “100 Best Companies to Work For” list for 11 consecutive years. During his tenure, Stan has also led the execution of Salesforce’s annual equal pay assessments, which have resulted in the company spending $10 million to ensure equal pay for equal work.

Stan has extensive experience designing and managing global employee compensation and benefits programs at all levels. Prior to this role, Stan held executive HR positions at Visa, Hewlett-Packard and Sun Microsystems.

Stan holds a bachelor of arts in economics from Old Dominion University and an MBA from Golden Gate University.

Stan previously served on the board of Hamilton Families in San Francisco, California, and is passionate about helping to solve the problem of family homelessness.

Jennifer Benz

SVP Communications Leader, Segal Benz

Jennifer Benz is a Senior Vice President and leads Segal Benz, a national firm that helps organizations engage their people and drive business results through effective communication. The firm’s work spans across all areas of benefits and HR and blends the best practices of consumer marketing, design, and behavioral science. Segal Benz has received top honors from Pensions & Investments, Business Insurance, the Profit Sharing Council of America, Employee Benefit News, and others.

Jennifer Benz

Jason Adwin

SVP Performance and Rewards, Sibson Consulting

Jason Adwin is a Senior Vice President and Sibson Consulting’s Performance and Rewards Practice Leader. He is an advisor to management teams and compensation committees of public and private companies, and not-for-profit organizations. Jason works with a diverse group of clients and provides competitive market analysis, design, and implementation of solutions that
support those organizations’ business strategies and unique cultures. Sibson is part of The Segal Group.

Jeff Laliberte

CEO, Payfactors

As co-founder and CEO, Jeff Laliberte has been at the helm of Payfactors from its inception. Under his leadership, Payfactors has achieved six straight years of record growth and is revolutionizing the compensation industry as we know it.

Jeff has a Bachelor of Arts degree in economics and psychology from Lake Forest College.

Jeff Laliberte